Evaluation Activity 4: Who would be the audience for your media product?

For our target audience we are using the letter code to define and locate our target audience.

• A: Top management, Bankers, Lawyers, Doctors and other highly paid salaried jobs.
• B: Middle management, teachers, many creative jobs e.g graphic designers.
• C1: Office supervisors, junior managers, nurses, specialist staff.
• C2: Skilled workers and tradespersons.
• D: Semi-skilled and unskilled manual workers.
• E: Unemployed, students, pensioners, casual workers.

We decided to agree that the letter group E was an appropriate target audience for our movie. The age group will 16-24 years of age. Also letter group D and C2 would be another target audience. Generally to the students or the unemployed would watch movies or go to the cinema in their free time, especially for horrors. The age group 16-24 years of age is very specific to, young people are more attracted to horror as they are thrill seekers.

The photo we chose were of some steriotypical horror fans. They are pretty normal people who come from a working/middle class family. The clothes they were are normal and they are in our target age group. The music they would most likely listen to is rock, r&b or chart toppers. The people in the picture might be into soaps, dramas or TV shows.

They might watch our film because of the people in the film and the plot itself. The plot is about 3 teenagers going to a suspicious building and one goes missing, so the audience can empathise because they are of a similar age and might find it exciting and thrilling.